About me

Energetic brand marketeer with 13 years of experience in the creative industry specializing in brand strategy and creative, marketing-communications, campaign- and media planning and Go-To-Market strategies.

The bridge between strategy and creative is what excites her. A strong example is the brand framework she developed for Zalando, setting the vision for the global creative direction, developing the brand voice, driving the roll-out of guidelines as well as leading the concept for the global launch campaign free to be.
Verena is now 4.5 years at Zalando working in Global Marketing as a Senior Brand Strategist, accountable for a wide range of developments across brand positioning, customer segmentation, value propositions across our priority categories incl. sports, beauty, streetwear and designer. She devised personas for the different propositions, connected the brand guidelines to a look & feel and conducted consumer research to discover what drives consideration for each category.
At Zalando she wears different heads, as the point person for strategic briefs for global campaigns, steering concept development for brand campaigns to achieve brand excellence and distinction.