Industry gathered together this week to celebrate the very best of new advertising, tech and commercial opportunities in the connected market at the fourth annual Connies.

VCCP Media managed to impress the judges on more than one occasion and walked away with two gongs: the first for Connected Agency of the Year.

"In a closely fought category where all shortlisted agencies presented very strong cases to win, the judges gave the award to VCCP media because of connected values and behaviours that ran throughout their offering,” said judge Mark Cross.

"A consumer-first perspective that clearly connected across the brand, comms and data ecosystem from planning to delivery was impressive and supported by excellent client endorsement and case studies. All pointed towards a genuine cultural difference from the traditional media agency model."

They also picked up the award for Best Use of Connected Data for their work with News UK, which focused on connecting content platforms, audience data and content to deliver audience growth.