About us

Hi there! We’re Vayner a global creative and media agency built for the now. Born in social our work is now full service, simply loving big ideas that connect and create real change for our client's business.

We are independently owned, founded in 2009 with offices in London, New York, Los Angeles, Singapore, Sydney, and Mexico City. And we’re not too bad at what we do, with our work winning in Cannes Lions, the Clios, D&AD, and The Webbies to name a few.

Here in London we have huge ambitions. We’ve doubled in size over the last year and broadened both our client list and the kind of work we’re doing for them. Our roots are in social and we love it - it’s where we get to understand different audiences, to experiment, to gain insight and to see how people really engage and respond to ideas.

We are creative and media in equal measure because both are equally important in developing effective communications. A lot of our work in-house (with our own production, edit and motion teams) because execution is key to effectiveness. We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

We have an incredible client list producing work across the UK, EMEA and Globally, including TikTok, Kraft Heinz, Natwest Group, WeWork, Kimberley Clark (Huggies), UNICEF, Avon and Natura&Co. Our ideas live and breathe in organic and paid social but also fully integrated campaigns including TVCs, radio, press, OOH (you name it we’re there). Our difference? We learn fast - from what we see and how our audiences really act, alongside cultural cues to create our integrated campaigns.

Infused with the DNA of our founder, we pride ourselves on our entrepreneurial spirit. Being an independent agency affords us the freedom to be bold and stray from convention. It also allows us to pivot quickly, which is key to succeeding in an ever-changing market. The same way Gary was one of the early YouTube influencers, VaynerMedia has been the forerunner in many opportunities, serving as alpha/beta launch partners with platforms from Facebook and YouTube to TikTok and Snapchat.

But ultimately we are people people. We are skills first rather than where you studied and who you know. We’re here to change advertising so we thrive on free-thinkers with big ambitions.

Sound like you?

VaynerMedia London's work

NatWest Challenge the Challenger - Beth Tweddle

Challenge the challenger

How one question got people talking about their salary

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