ABOUT

Tasked with introducing Hydrow as US company into the UK market. Hydrow offers a state of the art rowing machine, that takes you on an experience while on a workout.

Having no access to create new assets we were tasked with taking US made assets and repurposing them to enter the UK market. Tough but we came out with 3 CTV's that focused on 3 different areas of the product. 1. The product 2. The Experience 3. The Workout.

The CTV's went on to win SKY's best performing commercial for brand awareness to date.