About me
Design is everything to me... some say I'm a little obsessed; from the font and kerning of a restaurant menu, to collecting business cards, and examining the detail in food photography.
I've been in the industry for 11 years and loved every single day. Starting as a junior/in-house in a non-for-profit environment and first cutting my teeth on annual reports, mail order catalogues and greeting cards.
I've grown and evolved into a mid-weight designer in a creative agency working for B2B and B2C clients and have been fortunate enough to have designed for great brands like Epson, Bang & Olufsen and Warner Leisure Hotels.
I'm currently working for an integrated marketing agency and thoroughly enjoy the strategy behind the creative process. I've developed an appetite for branding (creating or developing) and art directing. I've also been bitten by the digital bug (who hasn't ), so designing for websites, apps and social media form part of my skill set. This year I've designed websites and online marketing campaigns for 2 niche consumer brands, namely Bahlsen and Mrs Crimbles.
I believe that a good designer can work in a multitude of different environments bringing learnings from every aspect of the creative process. I see my creative approach as "crafting" - from questioning the brief, to drawing on my ideas bank, to creating a unique piece.
Awards
Second runner up for digital email at the Cogs Awards 2012