Ferdinand Van As
Art Director
ABOUT
GROWL turns the traditional punching bag into your personal coach—powered with AI and immersive gaming—combining technical boxing, strength, yoga, Pilates, and more in one revolutionary connected bag.
The Growl brand identity was designed to embody the elegant design of the device with the strength of the name that evokes personal growth.
The logotype takes inspiration from the curves of the punching bag and the arch that houses the computer and projector. The letter G is a stylized boxing glove and the logo mark adds a subtle wrist to accentuate this even more.
MADEIT CREDITS
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Ferdinand Van AsArt Director
Back to GROWL Visual Identity & Website project
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Svitlana Bielova
Graphic Designer / Branding / Packaging, Self employed
Switzerland
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Ashley
Motion designer, Nicely Done Productions
United Kingdom
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Victoria Mytnik
Branding Designer
United Arab Emirates
Hugh McGahern
3d artist, Freelance
United Kingdom