Ferdinand Van As
Art Director
ABOUT
GROWL turns the traditional punching bag into your personal coach—powered with AI and immersive gaming—combining technical boxing, strength, yoga, Pilates, and more in one revolutionary connected bag.
The Growl brand identity was designed to embody the elegant design of the device with the strength of the name that evokes personal growth.
The logotype takes inspiration from the curves of the punching bag and the arch that houses the computer and projector. The letter G is a stylized boxing glove and the logo mark adds a subtle wrist to accentuate this even more.
MADEIT CREDITS
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Ferdinand Van AsArt Director
Back to GROWL Visual Identity & Website project
Trevor Soh - Lumo Lab
Independent Consultant, LumoLab
Australia
Tahir Mughal
Graphic and Brand Designer, Tkxel
Pakistan
Irina Eller
Graphic Designer, self employed
Estonia
Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
United States
Maria Kulichkova
Brand & Packaging Designer, Masha Kulichkova
France
Sofia Valova
Brand Designer, Freelance
Spain
Anastasia Domash
UI/UX & Web Designer, Freelance
Belarus
Tatjana Kle
Brand & Visual Identity Designer
Germany
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland