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About me

As an Executive Producer with over 17 years of experience, I've built my career at the intersection of emerging technology and social impact, driving digital transformation with a purpose. Whether in construction, energy, cultural heritage, or academia, my focus has consistently been on applying advanced technologies like VR/AR/XR, digital twins, and AI/ML not just to solve complex problems, but to create meaningful, sustainable change.
From optimising how we manage the built environment to improving the accessibility of energy data and fostering immersive cultural experiences, my work is grounded in the belief that technology should enhance both industry and society. I've led cross-sector innovation programmes across the UK, Europe, and North America, spanning grant-funded R&D (InnovateUK, BEIS, Horizon2020, EIT) and high-impact commercial work for global partners including Google, Bentley Systems, and Skanska.
I take pride in translating forward-thinking ideas into scalable, mission-driven ventures. Recent examples include HyperCRC, a platform for fast XR prototyping in architecture and design, and Energy Open Piazza, a digital twin-driven tool designed to democratise energy efficiency insights and support the transition to low-carbon systems.
At the core of my practice is a commitment to sustainable innovation, cross-disciplinary collaboration, and mentoring future leaders. I thrive in environments where technology is used not as an end in itself, but as a catalyst for inclusive progress, resilience, and systemic improvement.

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working locationsLondon: United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

LanguagesEnglish, Italian

Tagged Job TitlesExecutive Producer

Achievements

Gold2Silver x 2Shortlisted

Judge

See all achievements

Recommendations

Currently No Recommendations

Skills

Digital Strategy, Production, Project Design

Sector Experience

Government, Interactive, Marketing

Clients

AMV BBDO, BBH London, FCB london, Ferrero, Google, Hope&Glory, Meta, OmnicomMediaGroup UK, PepsiCo, PHD, UKRI

CV / Resume

Valerio's CV/Resume

Activity

Connections1 Followers35 Following1

Likes0

Creativepool member since 6 February 2026

Valerio's achievements

Site Achievements

Top 25

1 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2026

Skoda | DuoBell for Skoda Gold Product Silver Social Good Silver Wave Shortlisted Sound Design

Judging

Valerio Rossi has sat on the Creativepool Annual jury.

Annual 2026 Judge Product

Featured work

Work picked by the Creativepool editors for the homepage.

Skoda | DuoBell

24 April 2026

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