. . .

About me

Valerie Carlson is the Global Chief Creative Officer for Critical Mass.

Val is an avid storyteller with over 20 years of creative experience. She has worked across many disciplines, ranging among design, product, AR/VR, film, brand strategy, marketing, retail innovation, gaming, and applications for some of the world's biggest brands, such as FOX Entertainment, JP Morgan Chase, Coke, Microsoft, AT&T, Honda, Kraft, Treasury Wine Estates, Lululemon, and many others.

Prior to joining CM, Val was the ECD for Wunderman Thompson California, where she focused on digital transformation and loyalty experiences. Prior to that, she was the Global VP Creative at Method Products (People Against Dirty), where she led global creative and innovation for Method and Ecover brands. Before that, she was the Executive Creative Director at EVB, where she led work for the NBA, Facebook, Twitter, and Mamba Candy. She was also the Executive Creative Director, Global Innovation Lead at SapientNitro, where she led the AVATAR digital ecosystem for James Cameron's Lightstorm. Earlier in her career, Val held several top creative positions at Razorfish.

Val taught college-level graphic design at an engineering school for seven years before jumping into digital in 2000. It is her love for teaching that has helped her mentor and lead in an industry where it is hard for women to succeed. She is also an advocate for women's diversity and junior talent programs, leading them at several agencies over the years.

She has a huge passion for ecosystem connections, interface layer personalization, and the evolution of e-commerce. TWITCH, Minecraft, and old school games fascinate her, and she believes mixed reality, streaming and experiential models can unlock solutions to business problems in ways that traditional marketers haven't tapped into yet. She holds a Bachelor of Science from Bradley University.

See full profile details

Details

AvailabilityLooking for work

LocationLos Angeles, United States

Achievements

Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Contributor:

Valerie has been a Contributor since 25th November 2015.

Silver2Shortlisted x 2

4Top 100 Creative Leaders x 4

See all achievements

Recommendations

Currently No Recommendations

Activity

Connections1,525 Followers2,763 Following1,857

Views11,581

Creativepool member since 14 December 2020

Valerie Carlson Follows

Anna Miquel

Photographer

Spain

Connect

View profile
Marc Hill ACO

Steadicam Operator

United Kingdom

Connect

View profile
Daniel Taylor

Owner, Dysconnect

United Kingdom

Connect

View profile
Lorien Strydom

Copywriter / Content Manager

South Africa

Connect

View profile
Santosh Chaurasiya

Senior Graphic Designer, Pavan Java Design Studio

India

Connect

View profile
Divya Nassa

Project Manager, Kalakrit

India

Connect

View profile
Jacqueline Van Der Watt

Copywriter, Franklees

South Africa

Connect

View profile
Kennedy Murira

Freelance, Freelance copywriter/ Digital marketer

Kenya

Connect

View profile
Daniel Njoku

Producer, Metfilm school

United Kingdom

Connect

View profile
RK Enterprises

Business Development Manager, RK enterprises

India

Connect

View profile
Saran Pariyar

Web Developer

Nepal

Connect

View profile
Soniya Singh

UX designer

India

Connect

View profile
Ahmet Selim Taşcı

Visual Designer

Turkey

Connect

View profile
Nicola Marques

Agncey producer

Portugal

Connect

View profile
Aniket Jain

Designer

India

Connect

View profile
Andrew Dashevsky

Graphic Designer

Spain

Connect

View profile
Zainul Tinwala

Partner, Alpha Digi Corp

India

Connect

View profile
Best Andy

Nigeria

Connect

View profile
Jeetendra Namdev

Web Developer

United States

Connect

View profile
Dambisa Arnold Mafu

Rigger, N/L

South Africa

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.