. . .

About me

Valerie Carlson is the Global Chief Creative Officer for Critical Mass.

Val is an avid storyteller with over 20 years of creative experience. She has worked across many disciplines, ranging among design, product, AR/VR, film, brand strategy, marketing, retail innovation, gaming, and applications for some of the world's biggest brands, such as FOX Entertainment, JP Morgan Chase, Coke, Microsoft, AT&T, Honda, Kraft, Treasury Wine Estates, Lululemon, and many others.

Prior to joining CM, Val was the ECD for Wunderman Thompson California, where she focused on digital transformation and loyalty experiences. Prior to that, she was the Global VP Creative at Method Products (People Against Dirty), where she led global creative and innovation for Method and Ecover brands. Before that, she was the Executive Creative Director at EVB, where she led work for the NBA, Facebook, Twitter, and Mamba Candy. She was also the Executive Creative Director, Global Innovation Lead at SapientNitro, where she led the AVATAR digital ecosystem for James Cameron's Lightstorm. Earlier in her career, Val held several top creative positions at Razorfish.

Val taught college-level graphic design at an engineering school for seven years before jumping into digital in 2000. It is her love for teaching that has helped her mentor and lead in an industry where it is hard for women to succeed. She is also an advocate for women's diversity and junior talent programs, leading them at several agencies over the years.

She has a huge passion for ecosystem connections, interface layer personalization, and the evolution of e-commerce. TWITCH, Minecraft, and old school games fascinate her, and she believes mixed reality, streaming and experiential models can unlock solutions to business problems in ways that traditional marketers haven't tapped into yet. She holds a Bachelor of Science from Bradley University.

See full profile details

Details

AvailabilityLooking for work

LocationLos Angeles, United States

Achievements

Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Contributor:

Valerie has been a Contributor since 25th November 2015.

Silver2Shortlisted x 2

4Top 100 Creative Leaders x 4

See all achievements

Recommendations

Currently No Recommendations

Activity

Connections1,525 Followers2,763 Following1,857

Views11,581

Creativepool member since 14 December 2020

Valerie Carlson Follows

Chalisa Anekvorakul

Fashion Designer

United Kingdom

Connect

View profile
Divakaran Kannath

Photographer, Forevermore_in

India

Connect

View profile
Abdalla Omran

Egypt

Connect

View profile
Annabelle Barbazette

Film Director

United States

Connect

View profile
Rukshan Vithanage

Social Media Manager, RTV Designs

Sri Lanka

Connect

View profile
Ruilin Fu

Motion Graphics Designer

United Kingdom

Connect

View profile
Paul Gathercole

entry level graphic designer, none

Spain

Connect

View profile
Melanie Moore

Interior Stylist, Freelance

United Kingdom

Connect

View profile
Jalil Khan

Video Editor, 7

Pakistan

Connect

View profile
Shehab Wael

video editing, upwork

Egypt

Connect

View profile
Jimi Alli

Digital Creative Director, freelance

United Kingdom

Connect

View profile
Leila Canarslan

Singer-Songwriter

United Kingdom

Connect

View profile
Tri Nguyen

Unemployed

United Kingdom

Connect

View profile
Kai Simons

Storyboard Artist, freel

Germany

Connect

View profile
Viorel Rusu

Packaging designer, Remark studio

Romania

Connect

View profile
Jacob Thomas

Software Developer, EazyDot Solutions

India

Connect

View profile
Kunal Ganji

Video Editor

India

Connect

View profile
Flamur Osmani

Illustrator, Fvid

Serbia (Republic of)

Connect

View profile
Naveen Chennaju

Design Manager, Coventry University

United Kingdom

Connect

View profile
Shinu Varghese

Costume Designer, Indian Film Industry Bollywood

India

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.