ABOUT
Bonjour is not just a bakery and coffee shop, it’s a corner of France where every guest feels at home. The name Bonjour symbolizes welcome, joy, and warmth—values we aim to bring to every morning of our guests.
It’s more than just a place, where coffee and baked goods are served. It’s a space, where your day begins with a smile and a warm greeting, where every guest can find a corner of calm and joy, even if the world around them is bustling.
SOLUTION
The word Bonjour is written in a handwritten style, reflecting that every order, every pastry, and every coffee is made with love and care. The color palette and the logo name are also associated with joy, warmth, freshly baked pastries, and a good mood. The stylized graphic elements such as a croissant, a baguette... are depicted as living characters, emphasizing the iconic quality of the products.
MADEIT CREDITS
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Vadym PinchukBranding Designer
Back to Bonjour / bakery and coffee project
Roberta Labanca
Designer
United Kingdom
Tatjana Kle
Brand & Visual Identity Designer
Germany
Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
United States
Marta Mi
Motion Graphics Designer, Design Mi
Portugal
Nicole Spencer
Illustration | Live Art, SHEPHERD + BECK
South Africa
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Peter Crowther
Digital Illustrator/Animator, Peter Crowther Associates Ltd
United Kingdom
Gayane Gharagyozyan
Graphic Designer | Brand designer, Freelance
Armenia
Lana Geraskina
Graphic Designer
Ukraine
Timofey Beloglazov
founder, DVIGA
Singapore