Vadym Aseiev Creative Director

ABOUT

This project embodies the essence of tradition and authenticity, enhanced by a touch of modernity. MUGuette is a chic and playful French coffee brand, highlighted by its handcrafted collage mascot, an artistic representation of French charm and energy. The packaging design emphasizes a carefully crafted aesthetic, with handwritten typography that evokes warmth and attention to detail. The logo, meanwhile, is elegantly inspired by the wisps of steam from a freshly brewed cup of coffee.

Every element, from the vibrant visuals to the premium 100% Arabica French Roast coffee inside, celebrates a rich heritage with a contemporary twist.

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