Vadym Aseiev
Creative Director
ABOUT
Introducing MEDIUM, a coffee brand that's redefining the coffee experience with a fresh perspective on how coffee business is done. The branding features unique, simple hand-drawn cartoon illustrations that add a touch of whimsy and charm, transforming visitors into delightful animal characters. With the slogan "Coffee: because adulting is hard," MEDIUM aims to make daily life a bit easier and more enjoyable. It's a mindful and playful approach to enjoying your coffee, inviting everyone to savor the future of coffee, one delightful sip at a time.

Back to Medium project
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