ABOUT

This summer Bumble wanted to show it's Australian audience how to 'Own it', even if it’s a little messy...

The Work:
We created Bumble Australia’s latest summer series, a culturally relevant campaign filmed in Sydney with local crew, talent and cast to provide the most authentic feel for social platforms and OOH sites across the country. At Untold Fable we know there's no better way to create a culturally relevant campaign than hiring talent that's local and authentic to that market. Summer brings a weight of expectations, but it’s often met with a humbling reality of dating in the hotter months, but that doesn’t mean you can’t own it with Bumble...

The Talent:
We commissioned local Aussie director, Yasmin Suteja, from our global talent network for this project due to her skill for capturing authentic moments and eye for casting. Yasmin captured a montage of vignettes, with a cheeky and uplifting tone showing that dating in summer can be weird yet wonderful. Yasmin began her career as a photographer, which lead her to directing accompanying motion for fashion and lifestyle campaigns, which clearly made her the ideal person for the brief.