Unilever
Kingston Upon Thames
ABOUT
Marmite’s taste has been dividing families over breakfast tables for over 100 years. People either
LOVE IT or HATE IT.
But sadly Marmite sales have declined over the years.
However, we identified a topical and relevant opportunity to remind the nation that Marmite is intrinsic to the British breakfast – by using a subject most brands would regard as taboo. One that is just as divisive as Marmite…Brexit.
MADEIT CREDITS
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UnileverClient
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Paul TurnerCreative Director -
Rodrigo SobralChief Creative Officer -
David ShanksExecutive Creative Director -
Creative Circle, Creative Foundation & The UK Creative Festival -
Frederico RobertoGlobal Creative Director -
Rob KavanaghExecutive Creative Director -
Magnus ThorneCreative Director -
Oliver AgencyAgency
Back to The brand that took a stand project