Marmite’s taste has been dividing families over breakfast tables for over 100 years. People either
LOVE IT or HATE IT.
But sadly Marmite sales have declined over the years.
However, we identified a topical and relevant opportunity to remind the nation that Marmite is intrinsic to the British breakfast – by using a subject most brands would regard as taboo. One that is just as divisive as Marmite…Brexit.