About us
Understatement is a Swedish female-founded, female-run force for change, born in 2017 from the ambition to disrupt the antiquated and all-too-boring underwear market.
Founders Marie Stolt and Maria Lager came together with a vision to contribute to a world where women can be whoever they want to be. By revolutionizing the underwear drawer, they set out to transform an everyday necessity into a liberating statement piece worn underneath it all.
We believe the first layer should finally count. That’s why we design underwear that feels as good as it looks. Together with our community, we continuously evolve—improving our product range, expanding our size offering, and working towards more sustainable production.
What fuels our mission? Inspiring women to indulge in, wear, and cherish their underwear as an act of self-care.
Understatement meets women exactly where they are in life, offering statement pieces that are theirs to make their own. We believe that sexiness is self-defined, and we want to give women the confidence and power that come from dressing for themselves—feeling comfortable, sexy, and supported in their first layer.
Skills
Sector Experience
#11 Ranked Fashion Brand