About me


Exceptional content in the digital age is key, if not critical to business success and that's why you want to hire me. It's my job to make it really easy for you to deliver words and images that help you to not only stand out but shine out in a crowded and competitive market place.

Story-telling, the ability to take customers on a journey, to develop deep emotional connections, to persuade them to love who you are and what you do is my life's work, purpose and passion. Pitches, presentations and press management is what I do.

I specialise in copy and content writing, PR, crisis, reputation and event management, marketing and brand building and use these skills to drive business, attract new customers and press attention as well as protecting and promoting corporate reputation.

I am motivated, self-directed and deadline driven assisting organisations to deliver the right message, to the right audience, at the right time on the right platform using the right tone of voice. I achieve that through producing high quality content, influencing the news agenda, writing press releases, selling in stories, securing airtime and delivering headlines, news and features across local, regional, national and international print, broadcast and digital media.

I've worked on global campaigns to promote the work of international golfing sensation Rory McIlroy, film stars Liam Neeson and James Nesbitt for the BBC's Five Minutes of Heaven and Jamie Dornan for The Fall; Channel 4's Robbie Coltrane's series Trains, Planes and Automobiles and am currently working on a global health science project for the prestigious Institute of Global Food Security at Queen's University, Belfast.

Carlin Creative is not another PR company. It's a consultancy built on my own unique set of skills and experiences working in senior marketing communications roles with top creative talent for 20-years at Channel 4 Television, ITV and the BBC in London, Scotland, Northern Ireland and English Regions.

I believe this is what sets me apart and has instilled a passion for excellence in the written and spoken word, the ability to produce at the highest level and to be responsive and adaptive to changing, challenging and often controversial situations and environments.

Broadcasting by its very nature has no shortage of talent, ambition, ideas, genres, programmes subjects or crises. It's in a constant state of evoloution. This means I am able and up for any communications challenge, no matter what the issue, industry or sector. It makes Carlin Creative an ideal partner for new and existing creative businesses (but not limited to) studio, film, television and digital sectors.

My ambition is simple.

It's to provide clients with an exceptional service based on the belief that your brand and promise of value to your customers is just as important as my own. There is joy to be had in creating great content, being competitive on your behalf, believing in great partnership work and in celebrating your success.

I make a difference by taking the standard and elevating it into something really special. No matter the scale of the content or communications challenge, as a trained journalist and creative writer I pay attention to quality, accuracy and the smallest of detail, putting your business needs and priorities, your clients and customers at the heart of the creative process.

I want to partner with you to create great content, win new business, deepen existing relationships, forge new connections, create excitement and energy about your services and products as well as driving publicity, generating headlines, creating talking points and building trusted brands.

This makes Carlin Creative a boutique creative content and communications service, ideal for clients who want to stand out and inspire, inform and engage their stakeholders in a unique and aspirational way.

Key Services

1. Digital delivery. Great content for competitive tendering, presentations, bids, websites, landing pages, content marketing, SEO and online marketing

2. Corporate/consumer communications, planning and strategy. Managing internal and external communications aimed at creating a favourable point of view among key stakeholder groups

3. Media relationns, social media, press liaison, access to contacts, press office services

4. Public Relations, extending relationships with journalists to the general public via consumer and other campaigns

5. Crisis and reputation management. Steering organisations and individuals through turbulent times

6. Delivery of promotional materials including press releases, press packs, press conferences, stills photography, catalogues, brochures etc

7. Celebrity management, appearances and bookings

8. Brand building, repositioning, sponsorship, partnerships and collaborations

Please check out Carlin Creative blog posts for examples of love of language and quality content.


Brand Management, Branding, Change Management, Communications, Content, Copywriting, Creative Direction, Digital Marketing, Editing, Email Marketing, Entrepreneurship, Event Design, Event Organising, Experiential Marketing, Internal Communications, Journalism, Management, Marketing, PR, Proof Reading, Public Speaking, Social Media, Staff Training, Storyboarding, Strategy Planning, Venue Management, Writing

Sector Experience

Branding, Broadcasting, Charity / Not for profit, Communications, Creative Services, Education, Event Organisers / Management, Government, Logistics, Marketing, New Media, Politics, PR, Theatre


BBC, Channel 4, ITV

Trade Associations

Chartered Institute of Marketing CIM

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Creativepool member since 6 September 2020