About us

Ultimate Products (formerly UP Global Sourcing) was co-founded in 1997 and has grown from 3 people in a small room to a £50m+ business.

With offices in Guangzhou and Hong Kong, UP is renowned for our innovative best-selling designs under brands we own (e.g. Beldray), others we license (e.g. Russell Hobbs) and those we’ve developed as leading private labels. We are valued partners of major retailers in the Americas, Australasia, the Middle East, the UK and the rest of Europe.

Our key focus and strategy is on our portfolio of well-regarded brands including Beldray, Russell Hobbs, Salter, Constellation, ZFrame, Inspire, Swan, American Originals, Intempo and Giles & Posner.