About me

With over two decades of Multi-Media Industry experience in the International and National markets, I have consistently delivered impactful, audience-focused content that drives strategic business goals. I bring a proven track record of delivering innovative content and managing large-scale productions with business acumen.
With experience across Media (Digital, Films, Events, and Broadcast) and expertise in Creative, Leadership, Production and Direction, Content Development, Production, and Strategic Large-Scale Project
Management, I have delivered high-impact projects in collaboration with industry leaders in Films, Television, Digital, Advertising, and Events.

With extensive collaboration across industry leaders like T-Series, Discovery Global Networks & Discovery +, Network18, Star India, Sony Entertainment Networks, Colors TV and Zee Entertainment Enterprise Limited. I have spearheaded award-winning projects and successfully collaborated with global teams.
I specialise in fiction and non-fiction formats, with proven success on both traditional and emerging platforms. I have a proven ability to drive innovation, build high-performing cross-functional teams, and deliver impactful outcomes in fast-paced environments. Known for visionary leadership and operational excellence, I excel at turning ambitious ideas into actionable strategies and measurable results.

My ability to align creative strategies with operational execution, foster collaboration across teams & management, and deliver measurable results has been a cornerstone of my career. I thrive in leadership roles that require visionary thinking, decisive action, and the ability to navigate complex challenges.

I am passionate about advancing creative excellence, influencing cultural narratives, and inspiring innovation in multi-format content creation. Committed to delivering lasting impact, I focus on shaping the future of media through collaboration, innovation, creativity, and strategic foresight.
Work Experience:
20+ years

Last Positions Held:
Project Head & Creative Director

Sector Experience:
Films Digital / OTT Content
Advertising & Branded Content
Broadcast Television
Event Management
Marketing & Promotions

Employers & Clients:
T-Series
Discovery Networks & Discovery+
Network18
Star India
Sony Entertainment Television (India)
Wizcraft International
Base Films Limited (UK & USA)
Colors TV
Sun Networks
Zee Entertainment Enterprises
Life OK
Balaji Telefilms
P9 Integrated
Hungama Digital Media Entertainment
Milk Worldwide (Ashim Sen)
Cinevistaas Limited

Area of Expertise:
Project Management
Financial Management & Budgeting
Team Leadership & Management
Creative Direction & Production
IP Creation
Research & Development
Creative Content & Films Analysis
Branded Content Management
Strategic Communication & Planning
Performance Metrics Analysis & Optimisation
Multi-Formats (Fiction & Non-Fiction)
Creative Ideation
Strategy & Problem Solving
Marketing & Promotions Strategy
Content Management
Screenwriting & Script Supervision
Production Supervision & Execution
Client & Vendor Management
Casting & Talent Management
Direction
Negotiation
Asset Management
Film Studio Executive

Personal Skills:
Written, Verbal & Visual Communication
Collaborator with Leadership Skills
Creative Problem-solving Skills & Resourcefulness
People, Crisis & Time Management
Proactive & Self-Motivated
Creative Instinct & Innovation
Adaptability & Analytical Team Work
Organizational Skills
Able To Operate Under Pressure
Detail-Oriented
Multi-Tasking
Self-Learning
Entrepreneurial Skills
Relationship Building
Consumer Insight
A staunch advocate of continuous Self-Improvement

Software Skills:
Adobe Photoshop
Final Cut Pro
Microsoft Word, Excel & PowerPoint
Pages, Keynote & Numbers
Python (Acquiring Knowledge)

Language:
English, Hindi, Marathi, French & Spanish