TAX WITH A TWIST
YesTax is a new kind of tax consultancy company that does things differently – by making a difference. The brand’s ethos is that tax shouldn’t just be about taking but giving, too. So, as well as providing specialist advice on corporate tax incentives, YesTax pledge to contribute towards charity projects around the world.
With this in mind, we launched YesTax with an outdoor campaign that captured this altruistic proposition from the brand. A series of simple yet engaging statements played upon the mundanity of well-known tax terms by twisting them to represent YesTax as an innovative, fresh, and most importantly, worthy tax company.
The Drum Award