Über Agency Sheffield

ABOUT


ON THE MONEY REBRANDING
Claypenny Properties is a letting and management agent for student properties in Sheffield (which has one of the largest student populations in the UK). As a family-owned and run business with over 25 years of experience, it has built an excellent reputation for providing high-quality and affordable housing with an emphasis on outstanding customer service.

As an accommodation provider to students predominately aged under 21, the Claypenny brand had become dated and along with all of its competitors, had a very corporate brand image and website design which was in danger of becoming unappealing to this demographic. Our proposal was to give the brand a complete refresh, to be more disruptive and to reposition Claypenny as a modern, relevant and high-quality private letting agency that is very much in-tune with youth/student culture and the needs of its tenants. Simultaneously, retaining the key elements of brand collateral such as their existing colour palette without appearing to be too formal.

Date created: May 2019 2019-05-01T00:00:00+0100
Date published: 9 January 2020 2020-01-09T11:43:56+0000

MADEIT CREDITS

Annual 2020 ShortlistClaypenny - Student Accomodation brandingBranding Contributor:

Über Agency has been a Contributor since 20th November 2018.

Invite x3

Claypenny - Student Accomodation branding

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