Stephen ONeill Art director


A few months before the US election I created a poster that highlighted a simple message to US voters within Donald Trump’s name – DON’T. It got posted on various social sites, also the website of AML where I work and things started to happen.

It managed to spread, quite virally, on the internet, with an attribution to the Economist (which it way paying homage to).

Hours later it was the most trending topic on The Poke.
Then front page news on AdWeek.
Then it was named as one of the ads of the year at DigiDay.

At AML where I work, we created a campaign based on this poster for the run-up to our election. Further social media and video, real-world digital posters and of course, obligatory Trump-style campaign hats.

Then he won.

However, the poster and subsequent campaign, helped AML to win the Oystercatchers Club Award for Best Agency Marketing,

Date created: April 2016 2016-04-01T00:00:00+0100
Date published: 27 January 2017 2017-01-27T19:59:05+0000


Digiday ads of the year
Oystercatchers Best Agency Marketing


  • US Presidential CampaignClient
Annual 2017 Shortlist #DontTrumpOOH Project featured: on 20th May 2016 Pro member:

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Stephen ONeill has been a Contributor since 13th February 2017.

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