Truth
Manchester
ABOUT
Amir Khan gives Reebok a targeted youth appeal in the UK. With the Adidas buyout and subsequent re-brand from the States: the new corporate identity didn’t complement Khan’s appeal or positioning. Truth was tasked with creating a ‘visual language’ to ensure resonance with the target audience. The AK logo, typography and photography provided the assets to support Reebok’s appeal in-store and online.
Back to Amir Khan Brand Identity project
Owen Bailey
Senior Digital Marketing Optimisation, KPMG
United Kingdom
Josh Medrano
Non-arts related role
United Kingdom
Creativepool
United Kingdom