Truth Manchester

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Amir Khan gives Reebok a targeted youth appeal in the UK. With the Adidas buyout and subsequent re-brand from the States: the new corporate identity didn’t complement Khan’s appeal or positioning. Truth was tasked with creating a ‘visual language’ to ensure resonance with the target audience. The AK logo, typography and photography provided the assets to support Reebok’s appeal in-store and online.

Date published: 15 January 2013 2013-01-15T17:19:49+0000

MADEIT CREDITS

Amir Khan Brand Identity

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