About me

Dear Sir/Madam,

I am eagerly interested in applying for the position. I am a Social Media Manager at The Laser Clinic Group and have graduated with a 2:1 (Upper Division) in BSc (hons) Business Management. Through my current employment the completion of two PR and Social Media Internships, I believe I have gained valuable skills and experiences needed to thrive in the Marketing industry. Most importantly, the internships have released a passion for PR, Social Media and brand development that existed within. I am currently looking for a PR/Social Media role and with this keen interest, I believe that this is the perfect vacancy. Working for an exciting company would be an honour.

Social Media Manager: The Laser Clinic Group (Uxbridge)

I currently work alongside the Marketing Manager and assist in the help of marketing campaigns whilst taking full control of the social media channels (instagram, twitter, facebook, youtube). I am able to communicate effectively and efficiently with team members, which involves cross departmental teams. Collaborative working and thinking is a key factor in this position. I write create and plan social content for all the social media channels helping with marketing factors such as developing campaigns. In addition to overseeing social media activity, I analyse data using SocialBlade and other analytic programs, whilst maintaining the social media content calendar. With this, I ensure that the content remains on-strategy, authentic and exceptional in quality.

PR and Social Media Internship: TOWNHOUSE (Fitzrovia)

The most recent internship I completed was at TOWNHOUSE, although tasks were similar to the internship prior, I was able to work in a small team in a progressive environment. My primary goal within this position was to increase brand awareness. In this role, I created, planned, and executed content for the TOWNHOUSE Instagram account. Through my involvement, I was able to increase the following and engagement (likes and comments) for the account by 25.4% over a two month period. Along with the founder and creative director, I assisted in the day to day running of the Instagram account, which involved responding to comments, direct messages and creating insta-story content/IGTV content. In addition to assisting with the running of the Instagram account, I was able to strengthen my analytical skills through delivering weekly/monthly analytical reports by reviewing social media insights and figures. The reports drove social media KPI's as outlined by the founder and director.

I was able to develop my email marketing skills as my main duty was to create newsletters for

customers/subscribers and staff. Each newsletter campaign was successful in raising interest and interaction with customers.

PR and Social Media Internship: Nails & Brows Mayfair and Beauty Edit Mayfair

The Nails & Brows Mayfair internship gave me an insight to the world of PR and Social Media. Through the internship I was able to develop my current skill set that I have gained as a blogger. Planning and organisation were two skills that were pivotal in the internship as it required the creation of content calendars for two Instagram accounts. I organically grew the engagement and following on both Instagram accounts by a combined 15.2%.

Strong Copy writing skills were essential in this internship as there were various tasks that required forms of copy, such as blog/website copy, social media copy, and newsletter marketing. I believe my grammar and literature skills were strengthened as a result.

In addition to assisting with social media, I strengthened communication skills through speaking to high profile members of the press, influencer marketing/blogger outreach and creating press releases. Through creating blog posts for the brand, I was able to adapt my writing tone to fit the readership.

My experience in the beauty field is second to none as I run a Beauty Blog with an audience reach of over 100K+ and thus, this has helped drive my passion into Marketing. As per my experience as a beauty blogger, I gained a skill set perfect for this role. Firstly, I have understood/learnt the importance of great communication skills as by doing I was able to liaise with companies. Thus, being able to maintain a good relationship with companies with the use of great communication skills to secure collaborations.

This experience has also shown that I have the skill set to connect with influencers for exposure and promotion as I have done so successfully. This was done using social media platforms which helps in developing the ultimate PR/Social Media roadmap to help further grow the brand.

In addition, planning is very important in this line of work. I have had a first-hand experience at this whilst running my own blog. The importance of blog planning is vital as by doing so I was able to create fresh and different content every week. My organisation skills/planning skills have been demonstrated whilst interning as I was able to balance both blogging and interning.

What I hope to gain from this role is an insight on how PR/Social Media for a company can impact its image. I also hope to get some hands on experience which could further my passion for PR/Social Media. I hope to use my experiences to show my creativity to assist in the needs of the company. However, what I really hope to gain is experience that would further my skill set and be able to use these transferable skills in any field of work I am passionate in.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Yours sincerely,

Trishna Patel