About me

Tres Colacion has spent the last 15 years making globally recognized, locally relevant work for some of the world's most influential brands.
Tres is currently an Executive Creative Director in New York City overseeing clients like Apple, Google, Meta, Xbox, Amazon, and Riyadh Season; the latter, along with a team of much more talented people, won the agency's first Emmy in 2024. His parents are very proud, which led to the longest text message he's ever received from his father.

Prior to Droga5, BBDO decided he should be the creative lead on WhatsApp, where he led teams, also of people more talented than himself, in Brazil, the United States, Germany, and India. He oversaw the launch of WhatsApp in the US, which was awarded a Cannes Lions, the brand's marquee New Year's Eve Campaign (more Lions), and a lot of other really important projects.
Before that is too long for this blurb, but some highlights include getting the chance to work with some more, more talented people (notice a trend here

If you're still reading this he would like you to know that he is a real person outside of advertising. Some of his favorite things include the English football team Arsenal, cricket, black t-shirts, auspicious tattoos, jazz, and Diet Coke. Some of his favorite people are Shah Rukh Khan, John Coltrane, Elmo, Anju (wife), and Kailash (son).

Tres' achievements

Site Achievements

3 Featured

Judging

Tres Colacion has sat on the Creativepool Annual jury.

Annual 2026 Judge Film Craft

Featured work

Work picked by the Creativepool editors for the homepage.

One

13 March 2026

WhatsApp - One

13 March 2026

The Privacy Gesture

13 March 2026

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