Trent Payne Creative Director /​ Video Director

ABOUT

Legna London is a luxury candle brand for men. Using a collection of photos from my personal archives, I decided to create collage ‘mood’ pieces which subtly convey an emotion and theme for each candle fragrance.

The photos are of textures from all around the world with countries including Sri Lanka, South Africa, Jamaica, Spain and the UK. Once the client was happy with the collages, I then applied them to the packaging and extended the style to the press advertising campaign.

"Although Legna London are designed for men, they avoid 
details that give it a cliched machismo. 

Darker hues certainly give it a moody and powerful vibe, and the illustrations are beautiful without appearing too feminine. 
The classic serif font gives it a more traditional look, giving Legna an established reputation for excellence.”
- The Dieline

Date created: August 2017 2017-08-01T00:00:00+0100
Date published: 15 February 2018 2018-02-15T13:11:27+0000

MADEIT CREDITS

  • Legna LondonClient
Annual 2018 ShortlistLegna London - Packaging + CampaignPackaging Project featured: on 1st September 2017 Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Contributor:

Trent Payne has been a Contributor since 30th August 2017.

Invite x3

Legna London - Packaging + Campaign

*
*
*
*
*
*
*
*
*
*
*
*
*

Comments