About me

I'm an ideas-led Art Director and Creative with over twenty years of agency experience. Several of those were spent in senior positions; responsible for leading creative and studio teams within small businesses and most recently within a department of a large international agency. I have grown and nurtured teams whilst delivering a solid creative point of view for the brands and businesses I've worked with along the way.

As well as leading teams, I'm also hands-on, bringing strategic thinking and creative together to deliver original and engaging conceptual work. I like to work closely with key stakeholders within a business and am adept at communicating and presenting directly to clients.

I've enjoyed working on the planning, organisation and art direction of location and studio-based photo and video shoots. Collaborating with talented photographers, directors, writers, and creatives is the part that gets me motivated. Great ideas and good work come from working with a diverse range of people.

Some of the work I've been most proud of has been leading a brand refresh on an American beer brand which rolled out nationally in supermarkets and the on-trade. Also, creating and implementing the brand platform for Hobgoblin beer was a real conceptual challenge. I oversaw the rebranding of a FTSE 250 company; my team and I created a consistent and coherent visual brand that worked across a very complex business structure.