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About me

I'm passionate about agencies and how they work. I have started and run my own agency and I've worked client side, for large corporates. More recently I founded an award-winning software company, where our project management software was used globally by the likes of Wunderman, Ogilvy, Isobar, BWP and Delete.

It had offices in Sydney, London and New York and a number of awards to its name including the coveted Queens Award for Innovation.

Since the sale of that business to Deltek in 2014, I have founded a new software company and launched the worlds first scoping tool for agencies and clients. It It leverages masses (000's of gigabytes) of real job data to define and benchmark deliverables across 23 creative disciplines. Just as importantly, it provides a structure for creating and managing scopes that ensures agencies price projects quickly and accurately and manage changes throughout the lifecycle of the SOW.

Our raison d'être is to enable SOW collaboration across disciplines, agency locations, agency brands and clients in one cloud-based tool. No more making do with a muddle of email, Excel and Word docs and struggling with version control and validating ROI because pricing is still based on an archaic labour-based model. After all, knowing what you sell, and pricing it properly is the most important aspect of your business, and not doing so is the number one reason that agencies fail to make money.

Details

AvailabilityLooking for work

ContractRemote

LocationLondon, London, United Kingdom

Skill LevelDirector

LanguagesEnglish

Tagged Job TitlesManaging Director

Achievements

Pro member:

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Contributor:

Tracey has been a Contributor since 5th January 2016.

Invitex3Influencer:

Tracey was recognised as an Industry Influencer on 15th March 2016

Top 100 Creative LeadersShortlisted

See all achievements

Recommendations

Currently No Recommendations

Skills

agency benchmarking, Agency best pratice, Agency Managment, Agency Workflow, Business Management, software development

Sector Experience

Advertiser SOW Management, Advertising, Creative Services, Design, digital agency, Media Agency, Production Agency, Software

Clients

BMB, iProspect, McCann World Group, Ogilvy UK, OLIVER, Publicis Media, W2O Group

Awards

Campaign Creative Tech Bronze Award, Queens Award for Enterprise; Innovation

Trade Associations

bima, The Marketing Scoiety

Activity

Connections40 Followers1,393 Following41

Likes3

Creativepool member since 5 January 2016

Tracey's articles

How should agencies price their services? With Virtu Group Founder Tracey Shirtcliff

The industry’s mental health is in bad shape, but there's hope

Industry

Overservicing: 5 steps to dealing with the elephant in the room.

How to solve advertising's pricing issue

Leaders

Managing The Unmanageable: Is there a formula for creativity?

Creativepool's Top 100 Influencer

Inspiration

Sohnar wins queens award for Innovation

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