ABOUT

As the value of AR and VR technology became more widely recognised by the AEC industry, Autodesk joined forces with The Wild and set out to develop an extended reality (XR) design review solution for AEC teams to position Autodesk at the forefront of immersive design technology and techniques.

Autodesk approached us to help them launch this product. From market research and user interviews to defining and refining the positioning of their new product, Autodesk Workshop XR, the end goal was to launch its marketing website – in style.

We successfully combined both technical and creative talents to create a website that in the words of Autodesk “beautifully showcases the Autodesk brand and effectively engages our audience of XR enthusiasts as well as BIM Managers, Architects, and Engineers”.

The website is a resounding hit, and still continues to receive positive feedback since its initial launch in the Autumn.