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About me

Tony Waissmann, CCO at Geometry Global Argentina

Besides working and loving this profession for more than 20 years, I am also an Industrial Designer. I studied this career because I really like cars and when I was a kid, I wanted to design them, although it wasn't a usual activity here in my country.

As a child, I also took theatre classes for a long time and that has made a great contribution to my profession, as I feel very comfortable choosing and coaching actors, which is key to working, especially in some media. I was on that side, so I understand both worlds.

In 2001 I founded a creative school called Underground, which was one of the most recognized creative schools in Latin America with branches in Argentina, Uruguay, Colombia, Peru and Mexico. I directed this school for 18 years until I decided to close it in order to focus 100% on the development of my career.

I also created a car magazine called MOVIL, which I had for three years, where I wrote about cars and sensations. What happens to us with their smells, textures, materials, seams, etc., but above all, what happens to us when we are exposed to different car designs, models and brands.

I worked in more than 12 agencies along my career. Some of them were Agulla & Baccetti Lowe, Pragma, FIRE DDB, Euro RSCG (CD), FCB (ECD), GTB (ECD) and now I am the CCO at Geometry Global Argentina

Luckily, I had the honor of being recognized for my work in many opportunities, Cannes, Clio, New York festival. London International Award, El Sol, El Ojo de Iberoamérica, Gramado, Wave festival, Fiap, Círculo de Creativos Argentinos, etc with 5 Grand Prix in total.

I believe in "doing" and my most important skill is making things happen. I believe in the team much more than in individuals and I believe in agencies that never wait for a brief to start working. Proactivity is a central part of my work.

I feel that one is more talented surrounded by talent and that's what I always try to have in my team. Talent and diversity.

When I joined Geometry Argentina, the agency was not in the top of the creative rankings and we needed to place it there. The challenge was to make it more relevant through its creativity, something we achieved. In the first year, we were ranked number 3 in Argentina and 10 in the whole Latin American region. That very first year, we won the first Cannes Lion in the agency's history in Argentina.

In 2019 I was chosen as one of the 10 best creative directors in Latin America and one of the 3 best creative directors in Argentina.

My three passions are Advertising, Cars and Dogs.

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Details

AvailabilityLooking for work

ContractPerm

LocationBuenos Aires, Argentina

Skill LevelDirector

Tagged Job TitlesChief Creative Officer

Achievements

Contributor:

Tony has been a Contributor since 25th November 2015.

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Tony's CV/Resume

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Connections118 Followers190 Following118

Views4,334

Creativepool member since 19 August 2020

Tony's Connections

Rogerio Witor de Aguiar

Empresário, Intersoft Sistemas

Brazil

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Diederik Van Middelkoop

Executive Creative Director, Amp.Amsterdam

Netherlands

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Kaniz Fatema

Voiceover Artist, Mridha institute

Bangladesh

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Wada Gallardo

Executive Producer, Rebolucion

Argentina

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Rishabh Parikh

Planning director, Wunderman Thompson

India

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Jennifer Coulter

Creative Lead

United Kingdom

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Juan Carlos Portales Barrios

Strategic Planning Director, Ruster

Peru

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Umair Akram

Web Developer

Pakistan

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Guilherme Serato

Art Director, Talent Marcel

Brazil

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Yodchai Pawanja

Ceo

Thailand

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Chelsea Harrison

Illustrator

United Kingdom

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Roberto MARTINEZ

PR

Mexico

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Punto Ogilvy

Uruguay

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Osagie Samuel

Creative Director, The Specialist Works

United Kingdom

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Linda Murphy-Ericsson

People & Culture Partner, Creditspring

United Kingdom

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Antonino Lupo

Senior Content Manager, Battenhall

United Kingdom

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Anibal Rey

Creative Director, Latamclick

Paraguay

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James Kioi

Creative, polka creation

Kenya

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