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About me

Ranked in the Creativepool Top 25 influential and inspiring Executive Creative Directors, I'm currently Executive Creative Director at AKA heading up the creative teams working across some of the UK's biggest Theatre, Museums, Experience and Attractions campaigns. Previously I was Head of Creative for Audiences and Commercial at the Royal Ballet and Opera, leading the creative team, working on advertising campaigns and strategy for some of the world's greatest Opera and Ballet productions and creating content for brand partnerships.
I started my creative career in the music industry, being signed to Manchester's legendary "Factory Records" with my Band the Space Monkeys.

After this, I worked as a graphic designer, before pursuing a career in Broadcast Marketing, creating award winning advertising campaigns and branding at the BBC, UKTV and ITV, for iconic TV brands such as Doctor Who and Downton 've also worked on brand partnerships, direct to consumer and branded content with clients that include M&S, Rolex, The National Lottery, Facebook, BT and Sony Pictures.
I was Executive Creative Director of ITV's in-house advertising agency ITV Creative for 10 years, where I wrote and produced multi-platform, integrated campaigns for the business, devised creative strategy, led and inspired the creative team and the brand and design team.
I also named and launched the SVOD service BritBox in the UK and was creative lead on the launch and branding for the successful AVOD service, ITVX.
I've won every award this game gives and through it learnt that the real gold comes from the work and the fun you have with it.
I live it and I love it.

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Details

ContractPerm

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelDirector

Tagged Job TitlesExecutive Creative Director

Ranking

#21 Ranked Executive Creative Director

Achievements

Pro member:

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Top 25Executive Creative DirectorContributor:

Tony has been a Contributor since 25th November 2015.

SilverBronzeShortlisted

Top 100 Creative LeadersShortlistedJudge

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Recommendations

Currently No Recommendations

Skills

AI, Creative, Creative Direction, design direction, Digital Marketing, Graphic Design, Marketing Strategy, Outdoor (OOH), Photography, Social Media, Video Production

Sector Experience

Arts, Entertainment, Television

Clients

BBC, Facebook, ITV, Marks & Spencer, National Lottery, Paramount Global, Royal Ballet and Opera, Royal Opera House, UKTV, ViacomCBS

Awards

Cannes Lions - Gold, Clios - Gold, D&AD Award - In-book, D&AD Award - Nomination, Design Week Award - Category win, Kinsale Shark Award, Marketing Week Award, Promax Award

Activity

Connections1,151 Followers6,612 Following1,165

Views23,352

Creativepool member since 12 February 2020

Tony's work

ITV Creative | Euro 2020 Conceptual Campaign Film

341
1

ITV Creative | Euro 2020 Conceptual Campaign Film

Emmerdale Super Soaps Week

986
0

Emmerdale Super Soaps Week

ITV Creates Case Study

292
7

ITV Creates Case Study

ITV Creative Trigger Point "Countdown" OOH

1,262
1

ITV Creative Trigger Point "Countdown" OOH

BritBox Launch TV- "Connections"

36
0

BritBox Launch TV- "Connections"

I'm A Celebrity... Get Me Out Of Here! 2019

2,216
4

I'm A Celebrity... Get Me Out Of Here! 2019

Love Island

103
1

Love Island

ITV2 MOBO "Paving The Way"- Case Study

36
0

ITV2 MOBO "Paving The Way"- Case Study

Coronation Street: Then, Now & Forever

36
0

Coronation Street: Then, Now & Forever

ITV: Where Drama Lives

161
1

ITV: Where Drama Lives

Dancing on Ice 2019- Bear and Squirrel

37
1

Dancing on Ice 2019- Bear and Squirrel

Dancing on Ice 2019

1,155
4

Dancing on Ice 2019

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