Tony Pipes Executive Creative Director


In advance of the return of I’m A Celebrity… Get Me Out Of Here! Ant & Dec travelled
onboard HMS Bushtucker, through the high seas, making their way to Australia.

Filmed entirely on green screen, the boys faced an arduous journey with all that the ocean could throw at them: sharks, storms, tropical seas, icy waters... but which way they went, and what surprises they faced on their journey, was decided entirely by viewers.

In a UK Broadcast first, ITV let viewers choose which way Ant & Dec went on their adventure to
Australia. Fully integrated with the I’m A Celebrity app, viewers voted in their hundreds of thousands to help Ant & Dec navigate their way there.

The campaign is one of our highest on record for awareness, likability and intention to view.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 27 October 2020 2020-10-27T07:46:44+0000


  • ITVClient
  • Alexandria DoyleTeam Producer
  • Chloe FernandesProduction Manager
  • Chris AnsteyMarketing
  • David BrooksCreative
  • Deborah StewartProducer
  • Ed RossMarketing
  • Emma ReithCM
  • Jess ByarsHead of Marketing
  • Louise JonesProducer
  • Lucy ManningCM
  • Mike BaldwinDirector
  • Rebecca SherabPM
  • Simon RicksMarketeer
  • Steph GillottMedia Planning
  • * FreefolkPost Production Agency
  • * ITV Creative
  • * Tony PipesExecutive Creative Director
  • * RACHEL KINGCreative Director
  • * Lucy MillerEditor
  • * Alex MathiesonCreative Director
  • * Aoife OwenHead of Marketing
  • * Anthony DziworshieCreative
Annual 2020 JudgeAdvertising: TV Project featured: on 27th October 2020 Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.


Tony Pipes has been a Contributor since 25th November 2015.

Invite x3

I'm A Celebrity... Get Me Out Of Here! 2019