Tongyue's work

I'm Tongyue (Emilia) Cui, a multidisciplinary designer working across product, brand and growth, with experience in DTC, lifestyle and digital-first consumer brands. I design clear digital experiences, scalable visual systems and commercially focused creative across ecommerce, brand identity, campaigns and content. My work often moves between strategy, system and execution, from structuring user journeys and defining design frameworks to shaping visual direction and bringing ideas into production.

I'm particularly interested in AI-assisted design workflows and Vibe Coding, using AI to accelerate research, ideation, prototyping and implementation while keeping design judgement, usability and brand consistency at the centre. I enjoy exploring how these workflows can help designers move faster from concept to working digital experiences without sacrificing craft or clarity.