Tomás Correa
Creative Director
ABOUT
What is the best option for a brand, a Celebrity or a Digital Influencer? In Brazil, the great celebrities are soap opera stars. On the other hand, everyone follows digital influencers. So we decided to create the Influencelebrity. We hired a first-tier star as brand ambassador and created a role for her in the most popular soap opera. In the story, she became the digital influencer Vivi Guedes. Then she came to life with a real social media profile, amassing nearly 3 million followers and creating a level of engagement that surpassed some of the most popular digital influencers in the world.
MADEIT CREDITS
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FREDERICO BATTAGLIAClient
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Ana CeolinAccount Team -
Andreza AguiarContent Director -
Bruno BuosiMedia Team -
Bruno MartinsDirector -
Bruno TozziniCreative Digital Director -
Carla CaramanteMedia Team -
Daniela FrancoMedia Team -
Fernanda GrafAccount Team -
Filipo DuarteProducers -
Fred RangelDirector Of Photography -
Jackeline NeuwirtRtv -
Karina AjuzExecutive Production -
Karol AlbertiAccount Team -
Katia SimonatoAccount Team -
Leonardo RicciardiDigital Project -
Marcelo ReisCco -
Maria Fernanda MouraIntegrated Production Director -
Nathan SimeãoAccount Team -
Pedro DuranPost Production -
Pedro PradoCreative Vp/Ecd -
Pedro RaisDigital Project -
Pedro UtzeriGeneral Creative Director -
Rafael ManciniSoundtrack Creation And Production -
Rafael SilvestriniSoundtrack Creation And Production -
Rafael VidaAccount Team -
Ricardo BuchnerArt Assistant -
Thais PortaAccount Team -
Tiago GamkeSoundtrack Creation And Production -
Vitor BorragineAccount Team -
Wilson MateosCreative Vp/Ecd -
Denis GustavoDiretor de Integração Digital -
Guido Michaelis FortunaCreative Supervisor -
Leo Burnett TM -
Rodrigo MartinCopywriter -
Tiago PadiliaArt Director -
Tomás CorreaCreative Director -
Andrea HirataMedia VP -
Fabio De BritoAccount Team
Back to Influencelebrity project
Fernanda Lopes
Head of corporate communcations, Leo Burnett Tailor Made
Brazil
Guido Michaelis Fortuna
Global Creative Director, On Running
Germany
Sagui Costola
Managing Director
Brazil