About me

I have always been interested in people's stories and communicating with them. I studied journalism, flirted with architecture, went a sabbatical year in California, worked as a reporter/publisher in magazines, newspaper and radio. After that, in the last 15 years, I specialized in corporate communication in the advertising, marketing and entertainment industries, working for some of the major agencies, companies and startups of the Brazilian market. Places that are filled with what I like: culture, ideas, people, diversity and creativity.

Working with public relations within advertising, startups and entertainment companies, allowed me a 360° vision of communications projects and strategies management, as well as reputation management, communications crises, social media, owned media channels, storytelling, branded content, branding and marketing.