About us

The New Black is team of problem solvers who are passionate about business and design. Founded in 2004, The New Black is an independent communication design firm who develops and guides brands for clients – enabling them to pursue exceptional opportunities and sustained relevance; be it for modest start-ups or multinational organisations.

We offer a holistic, multi-disciplinary approach to the creation and implementation of all brand touchpoints. Our services include:

DESIGN

Brand Identity & Visual Language Development

Brand Communications

Print & Digital Publishing

Website Design & Development

Brochure & Annual Report Design

Wayfinding & Signage System Design

Information & Environment Design

Product & Packaging Design

RESEARCH

Brand Audits

Insight & Product Research

Competitor Analysis Research

ENGAGEMENT & EXPERIENTIAL

User Experience Audit, Strategy & Design

Trend Presentations & Consulting

Internal Communications

STRATEGY

Business Idea Development

Brand Naming & Architecture