Tim Pelling head of creative

ABOUT

McDonalds want to deliver a more sustainable service across all of their restaurants. To do this they need their staff on board.

I worked on this project from concept to delivery creating a fun engaging responsive experience that delivers information and also gathers option from staff. Originally titled Stinky Planet the objective was that the user worked through each section with all their input visually improving the planet. This was brought to live with HTML5 animations and fun characterisations of the earth and the moon.

Date created: November 2015 2015-11-01T00:00:00+0000
Date published: 3 November 2015 2015-11-03T11:14:09+0000

MADEIT CREDITS

  • McDonald'sClient
Annual 2016 ShortlistMcDonald's Our PlanetWave Project featured: on 4th November 2015

McDonald's Our Planet

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