About me

COMING UP WITH IDEAS FOR YOUR BRAND IS LIKE GETTING READY FOR A NIGHT ON THE TILES - YOU WANT TO MAKE YOURSELF LOOK THE MOST ATTRACTIVE WITHOUT LOOKING LIKE YOU'VE TRIED AT ALL. EFFORTLESS, IF YOU WILL.

Then when you find that special someone, the aim is to find out what they want, when they want it, and (keep with me here, I'm in an analogy and it's hard to get out) how much they need and deliver it to them using only the most relevant tricks. Make them happy and they'll be drawn to you, maybe you'll start dating. Maybe love will blossom. Maybe they'll then see those pictures of you on that works do on Facebook and the whole process will have to start over again.

There'll be no gratuitous creativity from me, nor will I say I'll call when I won't... I know every aspect of creative concepts - from art direction to business card design - can influence a customer's decision to buy from you. Sure, my work always looks amazing, but pretty isn't everything - it's what's inside that counts.

Skills

WITH 15 YEARS OF WORKING IN THE TRENCHES, TESTING IDEAS, FAILING, SUCCEEDING, WINNING AWARDS AND COMING AWAY EMPTY-HANDED HAS BUILT THE FOUNDATION OF YES, IT LOOKS GOOD, BUT WILL IT WORK?

Clients

Adidas, Breville, Bush, Criminal, Kenneth Cole, Linea, Liverpool 08 City of Culture, Liverpool One, Manchester United, Marks and Spencers, Nicholas Deakins, Scotch and Soda, Trevor Sorbie