About me

Hi, I'm an advertising copywriter and creative director.

My single biggest strength is the ability to come up with simple, bold concepts that work across a range of media. Perfect for making integrated campaigns with impressive ROIs.

Top line, what can I do

I devise concepts and plot out complete 360 campaigns, write them, scamp them up as layouts and manage the project through the studio, working together with an art director, the client, strategists, media planners, account management and studio staff. I'm pretty hands on too, getting myself into all the CS suite applications, much to the annoyance of my art director. You can find my integrated campaigns on my website.

For me, a core of truth helps make a good campaign. It helps cut through and resonate with the audience and is a sound strategic platform to build a really creative idea on. Apart from being great fun to do, my work has won awards for creativity and effectiveness both here and overseas.

Skills

concepts, Copywriting, Creative Direction, integrated advertising, strategy

Sector Experience

integrated advertising

Awards

australian direct marketing awards, australian writers and art directors awards, connect awards, marketing week effectiveness, melbourne art directors club awards, precision marketing awards, scotland national business awards, the blades, uk national business awards

Recommendations
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Currently No Recommendations
Availability
Looking for work
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm
Location
London, United Kingdom
Skill Level
Senior, Director
Creativepool member since 29 March 2012