About me
I've been an Art Director and Designer for over 20 years. Thriving in an agency, freelance, and in-house worlds alike. This has allowed me to approach projects from different mindsets with different sets of parameters. Maintaining strong creative concepts in an in-house retail environment can often be difficult. My work for BJ's Wholesale Club exhibits my ability to communicate vision with a team, execute strong memorable content, and ultimately drive significant growth. I excel at ideation, trend evaluation, competitive analysis, content creation, and marketing. With creative development being my passion.
In 2009 when I started my career at BJ's we had 180 clubs in service and an annual net income of $132 million. We had 4 million active members. That year alone we increased membership by 21%. With a renewal rate of 83%.
In 2022 when I departed we had 230+ clubs in operation. 150 gas stations. An annual net income of $421 million and 6.5 million active members with a 90% retention rate.
No matter what building I've worked in my ad philosophy remains the same... grow the brand and make it more likable every day.
My work has been recognized in Hatch, New York Festivals, US AD REVIEW, Print Regional Design Annual, One Show Creative Showcase and in the book Design Humor / The Art of Graphic Wit by Steven Heller.
More about me...
I love spending time with my friends, family and my dog Cooper. I love my 51' GMC ratrod. I love golfing with my buddies. I love surf culture and I even created a small surfboard brand. I love smart, funny, and creative coworkers. I love drinking wine and talking about nonsense. I love justifying guitar purchases. I love geeking out on historic stuff.
Skills
Art Direction, Brand / Logo Design, content creation, ideation
Sector Experience
Awards
Hatch Award - Bronze, Hatch Award - Silver, new york festivals, One Show Creative Showcase, print regional design annual, US Ad Review
Clients
BJs Wholesale Club, Blue Cross & Blue Shield, Dreyfus Financial, Newport Storm Brewing Co., Rhode Island Public Transit Authority, Wilson Golf