About me
As a writer with over ten year's experience in advertising and design there's hardly a project I haven't tackled, from no-nonsense sales copy to speechwriting and from newsletters to national advertising.
And a whole range of quirky stuff in between.
Making the complex clear
So if whether you need highly technical writing on highly complex matters, such as telecoms or IT, or emotive copy for direct mail or advertising, there's almost certainly something in my portfolio that matches
Building the Brand
My advertising background means that I'm comfortable with the brand - concept - copy progression, either following a tone of voice for an established Brand or, indeed, defining that tone in the earliest stages.
Words for the Web
Writing for the web is another skill; whilst the format forces you to be concise, the reader expects all information to be available. The answer, as with all good writing, is structure and planning. And, of course, knowing your audience.
The Corporate Story
Corporate brochures, company newsletters, high-powered speeches for the high-powered; There's a very fine line between power and parody. The answer