About me

I have always been in the communication business.
I started in TV and film production, then switched to advertising as a creative director and copywriter, working for companies like Clemenger BBDO, Saatchi &Saatchi and GPY&R. Along the way, I have started several businesses as well: my own consultancy, Lionfish P/L; The Moon Unit, a global ghostwriting service for TVC and content directors; and infoTV Gold Coast, an in-resort TV channel catering to the visitor market in Australia's fourth largest tourist destination. Currently I am the Creative Director within the marketing department of The Mantra Group, an ASX-listed, leading accommodation provider.

The one constant in all my professional endeavours, the thing that continues to fascinate and excite me, is understanding an audience. What motivates others is what motivates me.