About me

A highly skilled digital, brand and direct response marketer. Over a decade's data-driven experience leading CX, UX and CRM projects across retail, e-commerce, tourism and not-for-profits. Loves nothing more than nailing a clear proposition, selling in great work to clients and flying the flag for test and learn. Avid reader of behaviour change greats like Harrison,Trott, Caples and Gossage. Client experience includes: IKEA, BT, P&O, easyjet, Wickes, RNLI, RSPB and West End theatre tickets.

Specialties:
Digital and direct response campaigns/communications programmes
UX, e-commerce, CRO, website development, email programmes, SEO
Commercial CRM - user journeys, data flows and database operations
Behaviour change/decision science
Value Proposition Development (not for profits)
Campaign Client Services/Project Management (through-the-line)
Direct Response Copywriting
Arts Promotion and Production