About me

Ocean is a pioneering media Group which has a unique position in the premium Digital Out of Home (DOOH) sector and is at the forefront of creating a new global medium, Beyond Out Of Home. This has been achieved in just 10 years under Tim's leadership, supported by talented management teams.

Tim specialises in media brand building and turnarounds, leading businesses through private equity, float, consolidation and exit. Leveraging a successful career in TV, radio and outdoor, Tim has led Ocean through three phases of private equity investment, followed by 3 UK acquisitions and the Company's full LSE listing in January 2019 via Ocean's investment partner, Ocelot. Six other acquisitions have since been completed, expanding Ocean into Northern Europe.

A committed outdoor evangelist, Tim was the recipient of the International Leadership Award at the 2019 World OOH Congress.

Mergers & Acquisitions

Under Tim's tenure, Ocean has become one of the most dynamic DOOH operators, managing the most prestigious locations in the UK, Netherlands and the Nordics, and delivering consistent revenue growth.

Unlocking the value of DOOH in the rapidly evolving all screen world is a key pillar of international growth via consolidation. Ocean now spans 7 countries, 270 cities and 3,600 screens in markets which lend themselves to fast DOOH growth using the Ocean brand and ethos.

Recent European acquisitions - Ngage Media, Interbest, Beyond Outdoor and Clear Channel Netherlands roadside masts now operating at Ocean Netherlands; and Visual Art and Ad City Media now operating as Ocean Nordics.

The UK portfolio features iconic landmarks the BFI IMAX; the Landsec Piccadilly Lights and the exclusive external rights to two of the largest premium urban shopping malls in Europe: Westfield London and Westfield Stratford. Ocean continues to deliver organic growth through new city tender wins and the rollout of new iconic assets in 13 cities.

Innovation

Ocean sits at the forefront of innovation, supported by the annual Digital Creative Competition, now in its 11th year, original Neuroscience led research studies and Ocean's R&D Ocean Labs division which develops scalable technology across Ocean's infrastructure.

The creation of Ocean's Digital Cities for Digital Citizens philosophy has significantly augmented the Group's position as a listed business backed by strong landlord relationships, long term contracts and high profile blue chip partnerships with Team GB, BBC, the All England Lawn Tennis Association, ITV, British Fashion Council. Ocean's work has won multiple industry awards including Cannes Lions.

Purpose

During the Covid-19 period, Ocean used its screens to support hundreds of small and independent businesses, communities and causes. Ocean was the first media owner to launch an emergency advertising fund (£23million) to help SMEs in the UK and the Netherlands continue to trade during the pandemic. A high profile lockdown programme established the brand and reputation of the iconic Piccadilly Lights as the nation's cultural and community noticeboard. Notable events included messages from HM The Queen, recognition for Captain Sir Tom Moore, Local Heroes, Rainbows for the NHS and support for the National Gallery.

Charitable Work

Tim is committed to using Ocean's safe, trustworthy media channel to support local and international bodies and good causes. In 10 years, hundreds of charities have benefited via donated screen space and the Digital Creative Competition, the roster escalating rapidly during Covid-19. The Royal Academy of Arts, London Air Ambulance, The Marine Conservation Society, NHS Charities and The Ruth Strauss Foundation are notable partners.

Previous Experience

Tim has held senior leadership positions in some of the UK's highest profile media companies including ITV from 1989 to 1997, talkSPORT (Wireless Group) from 1997 to 2001, Emap Advertising (now Bauer) from 2001 to 2004 and CBS Outdoor (formerly Viacom) from 2004 to 2009. He joined Ocean as CEO in 2010.

Skills

Branding, Business Development, Business Management, Funding & Investments, International, leadership, Mergers, Sales

Sector Experience

acquisitions, Advertising, Brand Management, Branding, Charity / Not for profit, Creative Services, digital out of home, New Media, Outdoor, Radio, Television

Awards

Campaign Media Award - Winner, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver

Clients

Coca-Cola, Hyundai, Samsung

Trade Associations

OutSmart, WOOH

Ranking
- 
Currently No Recommendations
Achievements
Influencer of the Year 2020 Shortlist
Top 25 Chief Executive Officer Project featured:Rainbow Campaign
on 19th August 2020
Project featured:Look At Me
on 19th August 2020
Project featured:Ocean Digital Creative Competition
on 21st August 2020
Project featured:James Bond: No Time To Die - Exclusive out of home launch
on 22nd August 2020
Project featured:The Art of Outdoor during Covid-19
on 4th September 2020
Project featured: Ancestry® turns back the clock on Piccadilly Lights
on 15th September 2020
Project featured:This is an Advert for LONDON Advertising
on 6th October 2020
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Contributor:

Tim Bleakley has been a Contributor since 25th November 2015.

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Creativepool member since 9 February 2017