About me
Hi there! I'm Tiara, a seasoned brand experience and social strategy director of 11 years with global and cross-industry experience. Previously, I led Google and YouTube social teams on owned growth, paid and engagement strategies, including online and offline experiences that drive awareness and deeper brand love. Currently, I'm working with Influential educating brands on influencer marketing strategies that cut through the noise, create buzz and generate results. I leverage data to inform my strategic approach to drive engagement and I love to spotlight cultural insights to reach new audiences for deeper impact. With specialities in digital and offline brand experiences, content and creative communication, I approach my work with positivity, humor and executional rigour.
More recently I've grown as an interior stylist, providing clients with a modern global electric feel as the need for more tactile passion projects helps counterbalance my digital day-to-day.
Skills
Advertising, Brand Stategy, Digital Marketing, International, Public Relations, Public Speaking, Social Media
Sector Experience
Beauty, Education, Entertainment, Fashion, Food & Beverages, Household Goods, Music, Technology