About me

Creative Liaison for Strategic Brand Storytelling

TL;DR: I offer Creative Consultation, Curation and Direction for brands, agencies and production houses - with a strong focus on insight-driven concept development, brand voice copywriting, and cultural localization for German (DACH) and English (EMEA) markets.
#Strategy #Concept #Copy

Brands create campaigns in-house, productions throw in creative work as an entrée, and the agency landscape offers everything from network behemoths to boutique talent pools.
The possibilities are endless. The speed is neck-breaking. The course is set to fail at scale - unless someone takes the wheel.

As a liaison between brand teams, agencies, freelancers and AI tools,
I help strategize creative direction and safeguard consistency - across channels, touchpoints and creators.
From conceptualizing top-level pitch decks to cultivating brand voice guidelines, down to quality piloting for LLM prompting,
my role is to ensure creative coherence, cultural resonance and executional sharpness - in language, identity and craft.

And still, after 12+ years, 30+ international awards, and work for global brands, heritage agencies and boutique creative shops:
I write the film. The claim. The PR stunt. The headline.

I work fast and deliberately - balancing intuitive ideation, empathetic insight thinking, strategic clarity and AI-elevated output scaling.

Which makes me half-reliable. Half-polite. And fully human. Ready to share my authentic excitement for making things that work and ideas that count.
I offer retainer-based creative residencies for brands and agencies, as well as one-off concept sprints and copy caretaking gigs for your next project.
In English and German. Native to collaboration tools and asynchronous workflows.

T-)

Skills

Advertising, B2B, B2C, brand identity, Brand Stategy, Branding, Casting, Composing, Content, Copywriting, Creative, Creative Direction, creative strategy, Digital Marketing, Editing, Experience Design, Marketing, Music, Music Supervision, Script Writing, Singing, tone of voice, Translation, Voice Over, Writing

Sector Experience

Advertising, Automotive, Beverages, E-Commerce, Electronics, Engineering, Exhibitions, FMCG, Luxury, Music, Retail, Telecoms

Awards

Art Director’s Club - Bronze, Art Director’s Club - Gold, Art Director’s Club - Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Eurobest Award Gold, Eurobest Award Shortlist, Eurobest Award Silver, Eurobest Grand Prix, LIA Award - Silver, One Show - Merit

Clients

American Express, Beam Suntory, Coca-Cola, DJI, Hyundai, Kia, LEGO SYSTEM A/S, Nestlé, Samsung