About me

B I O

Bedfordshire based designer specialising in retouching, brand identity, digital design, packaging & visualisation. A dynamic skill set rounded by a variety of mediums, brands & licenses, understands the importance of a flexible approach in adapting to the relevant goals of any given project. A good team player who focuses on establishing and exceeding project goals who is well versed with a variety of processes from brand identity, logos and packaging to guidelines, POS, catalogues, online and print advertising.

Worked closely alongside Marketing, Brand and Product teams as well as suppliers in the UK and Asia. Believes in a basic understanding of every medium to ensure process is well informed.

S P E C I A L I S M S

Branding

Initial ideation and tone of voice to style guide development including typography, logo & icon design. Getting to the heart of what a project is all about to consolidate these messages into a high-impact and coherent brand that consumers desire.

Photography & Retouching

Highly skilled in image manipulation, visualisation and retouching, aided by a solid understanding of contrast, light and colour. Confident directing and photographing a scene and the post-processes required to achieve the desired mood.

Product Design & Marketing

Experienced at every level of the design lifecycle from product concept to the store shelf, sketching, cutter guides, product artwork & photo-realistic visualisation for product or packaging.

Promotional & Supporting Material

Confident working on campaigns of any scale and capable of creating compelling content whether its in store or online.

P R O F I C I E N C I E S

- Adobe Photoshop

- Adobe Illustrator

- Adobe Lightroom

- Adobe Dreamweaver

- HTML, CSS, CMS (MAGENTO + SHOPIFY)