About me

A seasoned Creative Director with over seven years at the RAC, leading the strategic and creative direction across the organisation's full portfolio of outputs. Responsible for overseeing all aspects of creative delivery—from concept through to execution - across disciplines including art direction, copy, content, and product design. This spans a wide range of platforms, notably .uk and the myRAC app, ensuring a cohesive, consistent and high-performing brand experience across all customer touchpoints.

With a career built on working with leading brands, they bring a strong track record of delivering engaging, insight-driven creative solutions that translate effectively across digital and print media. Their work encompasses responsive websites, mobile applications, product design, email marketing, and social media—always with a focus on clarity, usability, and measurable impact.

Highly collaborative by nature, they have extensive experience working within large, multidisciplinary teams, partnering closely with copywriters, developers, information architects, and freelance specialists. This has fostered a deep understanding of agency workflows, processes, and best practices, enabling them to lead complex projects with efficiency, creativity, and precision.